TuneOut - Brand Development for Ear Protection

Bavaria based ear protection company Bachmaier asked the students of the DPM master programme for concepts introducing a sub brand. Several teams took the challenge and developed various examples how this new branch can look and communicate. All proposals included deep market research as well as defining brand strategies, core values, graphics, typo, packaging, marketing, advertising and much more. TuneOut features three core values for their brand: Slow Culture, Stress Reduction and Quality of Life. Due to these buzzwords their approach shows a laid back, calm and appealing graphic design paired with clever packaging and advertising concepts.